Founder & CEO

Marie founded Curam based on her own experience of how small, simple things – done regularly – can make a big difference in the body. After several years of professional cupping, she began to incorporate the method into her own daily life and clearly noticed how it affected her recovery, energy, and well-being. The idea was to make cupping more accessible in modern life. Simple tools that are easy to use and can become a natural part of everyday life – after training, during the workday, or as a moment for oneself.

Curam was created to make recovery more accessible and sustainable. A way to take care of the body, where simplicity is enough – and where self-care becomes a natural part of life.

Community & Training Manager, Curam Recovery®

Kristin has over 20 years of experience in fitness, health, and group exercise. With a background in sports science and nutrition, she has built her work around creating meaningful movement experiences and educating instructors worldwide.

What drives her is the power of moving together – creating environments where people feel safe, inspired, and can build sustainable habits over time.

When she discovered Curam, she saw the potential in combining simple tools with a deep physical experience. Today, she leads training courses in Curam Recovery® and works closely with partners and the community to develop and spread Curam's methods.

Training Manager, Curam Somatic®

Sara works at the intersection of movement, body awareness, and creative expression. With a background in yoga, energy work, and facilitation, she creates experiences that invite a deeper connection with the body.

At Curam, she is responsible for training in Curam Somatic®, leads classes and events, develops concepts and treatments, and creates content for our social media channels.

Her approach is intuitive yet clear, guiding participants to explore how the inner self takes shape through movement, breath, and presence.

Training & Concept Developer

Isabella was a pioneer in developing spa concepts and treatments worldwide – from the Grand Hôtel in Stockholm to the Four Seasons in Istanbul and One&Only in Mexico. Her work was based on a deep understanding of the body, where traditional methods met modern approaches.

She discovered cupping early on and naturally integrated it into both treatments and training. Together with Curam's founder Marie, she helped create Curam Recovery® and laid the foundation for the brand's class concepts, rituals, and methodology.

Isabella passed away in June 2024, but her work lives on in Curam. Her knowledge, presence, and perspective on the body continue to shape everything we do.

Communication Manager

Louise works with marketing at Curam and helps shape content and communication that feels inspiring, close, and rooted in the brand.

Her first encounter with Curam was at a fitness convention, where she participated in a Curam Recovery® class out of pure curiosity – and went home with her first cups. A few months later, she became part of the team.

Today, the cups are a natural part of her daily life – from recovery between workouts to facial cupping and moments of self-care.

Community Manager

Annica is a trained Health Educator with a Bachelor's degree in Public Health from the Swedish School of Sport and Health Sciences in Stockholm. She has worked as a Personal Trainer and Group Exercise Instructor for over 15 years, has also been responsible for Group Exercise at one of Sweden's largest gym chains, and has coached new group exercise instructors in their development. She has further educated herself in everything from various group exercise concepts from Les Mills, 3D training, diet and lifestyle changes to senior training, prenatal and postnatal exercise, and she is also an instructor in Curam Recovery.

Annica came into contact with cupping and Curam many years ago when she was looking for ways to optimize her recovery to give her body the best conditions to enjoy physical activity and thus life. Annica has completed the Curam Recovery training and PT cupping professional and uses the cups on her PT clients as well as in her own training/recovery continuously. Today, Annica is part of Curam's team as Community Manager and is there to help people experience Curam's products, purpose, and values in the best possible way, as well as to communicate and strengthen the brand among people through customer service, online workshops, events, and support.

Therapist & Educator, Curam Signature Treatments

Ewa has over 25 years of experience as a therapist, educator, and spa consultant. Her work combines body treatment, energy work, and a deep understanding of the body's innate intelligence.

She has developed Curam's signature treatments with a focus on flow, presence, and connection – where every movement supports both physical and mental recovery.

At Curam, Ewa leads training courses and contributes to the development of treatment concepts, with the aim of creating grounded and intuitive experiences for both practitioners and clients.

Skincare Therapist & Educator, Curam Signature Face Treatment

Dana is a skincare therapist and educator specializing in facial massage and the natural function of the skin. With over 17 years of experience, she works holistically, viewing skin health in close relation to the body.

Her philosophy is based on supporting the skin through circulation, movement, and continuity – rather than quick fixes.

At Curam, Dana leads training courses and has developed the signature facial treatment, where she helps both clients and professionals build routines that deliver visible and long-term results.

Physiotherapist & Curam Recovery Educator

Ulrika is a physiotherapist and sports medicine specialist with over 20 years of experience. She works closely with both elite athletes and recreational exercisers, focusing on optimizing performance and preventing injuries.

Her approach is practical and results-oriented, focusing on how the body adapts to stress and how recovery can support long-term capacity.

Through Curam, Ulrika educates on methods that can be easily integrated into both training and daily life. She sees cupping as a natural tool for maintaining function, mobility, and sustainability over time.

Training Manager

Jenny is a physical therapist with over 25 years of experience in movement, rehabilitation, and sports medicine. She has worked extensively in elite sports, including international football, skiing, and endurance sports.

Her approach combines deep anatomical knowledge with a practical understanding of how the body functions under stress – focusing on improving function, movement patterns, and long-term sustainability.

Through Curam, Jenny integrates cupping as a natural part of both treatment and self-care, where the method supports recovery, mobility, and sustainable performance over time.

Training Manager & Treatment Developer

Jenny is a certified massage therapist with a background in nutritional physiology and yoga. She runs a wellness studio on the west coast, where she combines treatments and training in a holistic approach.

Her focus is on creating deep relaxation while supporting the body's function – where muscles, the nervous system, and long-standing tension patterns are allowed to work together.

Since discovering Curam, she has integrated cupping as a natural part of her treatments. Today, she trains therapists and partners on how the method can be used to deepen results and create more individualized treatments.