The Curam Team

Founder & CEO

Marie founded Curam from her own experience of how small, simple things – done regularly – can make a big difference to the body. After several years of professional cupping, she began using the method in her own daily life and clearly noticed how it affected her recovery, energy and wellbeing. The idea was to make cupping more accessible in a modern life. Simple tools that are easy to use and can become a natural part of everyday life – after training, during the working day or as a moment just for yourself.

Curam was created to make recovery more accessible and sustainable. A way of caring for the body where simplicity is enough – and where self-care becomes a natural part of life.

Community & Training Manager, Curam Recovery®

Kristin has over 20 years of experience in fitness, health and group training. With a background in sports science and nutrition, she has built her work around creating meaningful movement experiences and educating instructors around the world.

What drives her is the power of moving together – creating environments where people feel safe, inspired and able to build sustainable habits over time.

When she discovered Curam, she saw the potential in combining simple tools with a deep physical experience. Today she leads training in Curam Recovery® and works closely with partners and the community to develop and spread Curam's way of working.

Training Manager, Curam Somatic®

Sara works at the meeting point of movement, body awareness and creative expression. With a background in yoga, energy work and facilitation, she creates experiences that invite a deeper connection with the body.

At Curam she is responsible for training in Curam Somatic®, leads classes and events, develops concepts and treatments, and creates content for our social channels.

Her way of working is intuitive yet clear, guiding participants to explore how the inner takes shape through movement, breath and presence.

Training & Concept Developer

Isabella was a pioneer in developing spa concepts and treatments around the world – from the Grand Hôtel in Stockholm to the Four Seasons in Istanbul and One&Only in Mexico. Her work rested on a deep understanding of the body, where traditional methods met modern practice.

She discovered cupping early on and integrated it naturally into both treatments and training. Together with Curam's founder Marie, she helped create Curam Recovery® and laid the foundation for the brand's class concepts, rituals and methodology.

Isabella passed away in June 2024, but her work lives on in Curam. Her knowledge, presence and way of seeing the body continue to shape everything we do.

Communication Manager

Louise works in marketing at Curam and helps shape content and communication that feels inspiring, personal and rooted in the brand.

Her first encounter with Curam was at a fitness convention, where she joined a Curam Recovery® class out of pure curiosity – and went home with her first cups. A few months later she became part of the team.

Today the cups are a natural part of her daily life – from recovery between workouts to face cupping and moments of self-care.

Community Manager

Annica is a qualified health educator with a bachelor's degree in Public Health from the Swedish School of Sport and Health Sciences (GIH) in Stockholm. She has worked as a Personal Trainer and Group Fitness Instructor for over 15 years, has also been Head of Group Fitness at one of Sweden's
largest gym chains and has coached new group fitness instructors in their development. She has continued her training in everything from Les Mills group fitness concepts, 3D training, diet and lifestyle change to senior training and pre- and postnatal training, and she is also a Curam Recovery instructor.

Annica came across cupping and Curam many years ago while looking for ways to optimise her recovery, to give her body the best possible conditions to enjoy physical activity – and with it, life. Annica has completed the Curam Recovery training as well as PT Cupping Professional, and uses the cups continuously with her PT clients as well as in her own training and recovery. Today Annica is part of the Curam team as Community Manager, and is there to help
people experience Curam's products, purpose and values in the best possible way, and to communicate and strengthen the brand through customer service, online workshops, events and support.

Therapist & Educator, Curam Signature Treatments

Ewa has over 25 years of experience as a therapist, educator and spa consultant. Her work combines bodywork, energy work and a deep understanding of the body's own intelligence.

She has developed Curam's signature treatments with a focus on flow, presence and connection – where every movement supports both physical and mental recovery.

At Curam, Ewa leads training and contributes to the development of treatment concepts, with the aim of creating grounded, intuitive experiences for both practitioners and clients.

Skin Therapist & Educator, Curam Signature Face Treatment

Dana is a skin therapist and educator specialising in facial massage and the skin's natural function. With over 17 years of experience, she works holistically, viewing skin health in close relation to the body.

Her philosophy is built on supporting the skin through circulation, movement and continuity – rather than quick fixes.

At Curam, Dana leads training and has developed the signature face treatment, helping both clients and professionals build routines that deliver visible, long-term results.

Physiotherapist & Curam Recovery Educator

Ulrika is a physiotherapist and specialist in sports medicine with over 20 years of experience. She works closely with both elite athletes and recreational exercisers, focusing on optimising performance and preventing injury.

Her approach is practical and results-driven, with a focus on how the body adapts to load and how recovery can support long-term capacity.

Through Curam, Ulrika teaches methods that can easily be integrated into both training and everyday life. She sees cupping as a natural tool for maintaining function, mobility and sustainability over time.

Training Manager

Jenny is a physiotherapist with over 25 years of experience in movement, rehabilitation and sports medicine. She has worked broadly within elite sport, including international football, skiing and endurance sports.

Her approach combines deep anatomical knowledge with a practical understanding of how the body functions under load – with a focus on improving function, movement patterns and long-term sustainability.

Through Curam, Jenny integrates cupping as a natural part of both treatment and self-care, where the method supports recovery, mobility and sustainable performance over time.

Training Manager & Treatment Developer

Jenny is a certified massage therapist with a background in nutritional physiology and yoga. She runs a health studio on the Swedish west coast, where she combines treatments and training in a holistic approach.

Her focus is on creating deep relaxation while supporting the body's function – allowing muscles, the nervous system and long-held patterns of tension to work together.

Since discovering Curam, she has integrated cupping as a natural part of her treatments. Today she trains therapists and partners in how the method can be used to deepen results and create more individually tailored treatments.